Recent History
June 12, 1930
Getting Everybody to help put across the idea that "most foods are more delicious with sugar"....
The Sugar Institute's pamphlet describes the ten billion dollar market for sugar in 1930, as well as their usual slogans and where they run their advertisements.
"A word on wheels" is an apt description of a slogan. Once started on its way, its rhythmic sound makes its impression on millions of minds.
On the opposite page are the official slogans of The Sugar Institute, also a pictorial example of how they can be used by manufacturers of sweets and associated products.
The manufacturer who cooperates by the use of such slogans on his letter-heads and envelopes, and on his cartons and packages will materially increase the influence of The Sugar Institute's campaign.
And like "bread cast on the water", such support will result in an increased demand for every product thus labeled.
It is interesting to note that the dining-car systems of many railroads in the country are cooperating with The Sugar Institute by printing articles about sugar on their menus. And, as was the case in 1929, a number of restaurants all over the country are featuring the slogans of the Institute on their menus.
The value of this publicity is limitless.
And remember that such widespread featuring of sugar and sweet-foods can be maintained at practically no expense.
A Practical Experiment in Co-Operation
The above illustration is designed to suggest how the Official slogans of The Sugar Institute may be used on various food packages to assist in promoting a more favorable acceptance of the use of sweets and of associated products.
SLOGANS AND LETTERING
"A bit of sweet makes the meal complete."
"Good food promotes good health."
"Most foods are more delicious and nourishing with sugar."
"Refresh yourself with a flavored drink."
"Flavor with sugar."
And here is where you, a member of a ten billion dollar business, are definitely helped by The Sugar Institute.
First let's look at the figures.
The tables on this page show the annual sales volume, at wholesale prices, of the "sweeteners" and principal lines of food production where sugar is used either as a component in the product itself or is added in the kitchen or at the table.
The Sweeteners
Sugar--Cane and Beet ....$710,400,000
Corn Syrups and admixtures....33,600,000
Corn Sugar.....25,700,000
Maple Sugar and Syrup....20,000,000
Honey.....16,900,000
Cane Syrup....1,300,000
Molasses.....1,000,000
Total.....$807,900,000
The Principal Lines of Manufacture Directly Interested in the Consumption of Sugar (sugar a component)
Bakery Products....$1,068,000,000
Confectionary Products....$467,000,000
Ice Cream....332,000,000
Carbonated Beverages...182,000,000
Condiments......117,000,000
Canned Fruits....99,000,000
Cereal Beverages....51,000,000
Flavoring Syrups.....38,000,000
Chewing Gum....63,000,000
Jams and Jellies.....38,000,000
Condensed Mlik.....35,000,000
Malt......21,000,000
Bakers' and Confectioners' Supplies..7,000,000
Fruit Beverages....7,000,000
Shredded Coconut....8,000,000
Malted Milk and Products....7,000,000
Ice Cream Cones....5,500,000
Liquors(Vinous)....3,500,000
Total......$2,549,000,000
Associated Lines Indirectly Interested in Increasing the Consumption of Sugar
Flour.....$1,200,000,000
Milk and Butter....$1,300,000,000
Eggs....580,000,000
Fresh Fruits....560,000,000
Coffee.....310,000,000
Cereal Products...114,000,000
Evaporated Milk....130,000,000
Baking Powder, Yeast....75,000,000
Dried Fruits....65,000,000
Shortening(Bakers')....55,000,000
Flavoring Extracts....32,000,000
Tea....28,000,000
Cocoa.....14,000,000
Powdered Skimmed Milk.....16,000,000
Coffee Substitutes....7,000,000
Total....$4,486,000,000
Summary
The Sweeteners...... $807,900,000
The Component Products.....$2,549,000,000
The Associate Products.......$4,486,000
Total.....$7,842,900,000
Supply Houses and other directly dependent on above(estimate).....$2,157,100,000
GRAND TOTAL......$10,000,000,000 [10 billion dollars]
June 13, 1930
Sam Apple
Good News...! Public interest aroused by the Sugar Institute's Advertising campaign is reflected in the news and editorial columns of the nation's newspapers and magazines.
It almost feels like the #HAES movement was launched in 1930 by The Sugar Institute when you read the following disturbing passages. "Children are led to believe certain essential foods, necessary to build up strong, healthy bodies, are harmful because rats, fed on pre-arranged diets containing the food in question[sugar], fail to thrive." "Treat candy and other forms of sweets as food" "Medical professionals sanction a reasonable place of carbohydrate in the normal diet"
The Value of Sugar
If a word to the wise is sufficient, we would judge the American Public "wise."
A short while ago news columns were printing the evils of obesity, proclaiming the steadily mounting number of diabetics that were being treated each year and decrying the use of sweets. With such thoroughness did the public seize upon and use this knowledge that now a great wave of warning is being issued upon the dangers of the opposite extreme. The idea of dieting and keeping the boyish figure has taken such unnatural hold upon us that undernourishment and the attendant evils, such as inability to withstand infection and lowered fatigue time, are beginning to be noted by those who are interested in human welfare.
It is an interesting commentary that the Sugar Institute has seen fit to establish a definite campaign to regain the favor that threatened to be lost in this over-zealous response.
In this effort the medical profession can do nothing better than to sanction a reasonable place of carbohydrate in the normal diet, and point out the value of easily digested sweets in....(cut off)
"Quick Energy" for Quick Children
Childhood has a new heroine. All the curly-haired girls and the straight-limbed boys of this generation have added Dr. S. Josephine Baker to the little Hall of Fame which includes Santa Clause, Fairy Godmothers and Cinderella. Dr. Baker's elevation came with her recent pronouncement that candy is good for children, and that they should have it regularly.
"Treat candy and other forms of sweets as food", Dr. Baker says in the Ladies Home Journal. "Remember that they have a place in any well-balanced diet just as all other varieties of food have. Pure candy is a safe and requistite food for children as well as for adults. It has one advantage over plain sugar in the diet in that it contains not only sugar, but also variable amounts of other needed food elements, depending upon the type of candy selected.
"The craving that children have for sweets is an expression of a definite bodily need. Children expend energy with a prodigal hand. If we are to give them the strength to meet this expenditure, their bodies must have a large reserve supply of energy-producing elements, and an additional sufficient amount for immediately available use. The reserve supply is made possible by the inclusion of sufficient fats and starchy foods in their diet. The quick energy food is sugar."
Wholesome Caution
Dr. J.S. Hughes, of the Kansas State Agricultural College, has rendered a genuine service to education as well as to economic sociology.
Rat professionalism has needed some scientific authority to say plainly what Dr. Hughes has said so effectively in his article in Hygeia, the Health magazine published by the American Medical Association.
Professionalism has suffered almost irrevocable harm by allowing loose statements and unscientific experiments to be favored because they are attractive by their newness. Dr Hughes says:--
"Children are led to believe certain essential foods, necessary to build up strong, healthy bodies, are harmful because rats, fed on pre-arranged diets containing the food in question, fail to thrive."
"Unfortunately, the experiments that are being conducted in many schools are giving children erroneous ideas concerning the influence of ordinary foods on their health. The experiments are planned on the old idea that certain foods are harmful, rather thatn on the modern view that it is leaving certain foods out of the diet that is harmful. It is from experiments of this type that the erroneous idea has become prevalent that...
January 1, 1939
Weston A. Price
Nutrition and Physical Degeneration
Price, a dentist, travels the world to see pre-western diet populations and their incredible health.
Dr. Weston A. Price (1870-1948), a Cleveland dentist, has been called the “Isaac Newton of Nutrition.” In his search for the causes of dental decay and physical degeneration that he observed in his dental practice, he turned from test tubes and microscopes to unstudied evidence among human beings. Dr. Price sought the factors responsible for fine teeth among the people who had them–isolated non-industrialized people.
The world became his laboratory. As he traveled, his findings led him to the belief that dental caries and deformed dental arches resulting in crowded, crooked teeth and unattractive appearance were merely a sign of physical degeneration, resulting from what he had suspected–nutritional deficiencies.
Price traveled the world over in order to study isolated human groups, including sequestered villages in Switzerland, Gaelic communities in the Outer Hebrides, Eskimos and Indians of North America, Melanesian and Polynesian South Sea Islanders, African tribes, Australian Aborigines, New Zealand Maori and the Indians of South America. Wherever he went, Dr. Price found that beautiful straight teeth, freedom from decay, stalwart bodies, resistance to disease and fine characters were typical of native people on their traditional diets, rich in essential food factors.
June 1, 1943
The Sugar Association History
The Sugar Research Foundation is founded to protect the industry.
The Sugar Association, Inc. was originally founded as the Sugar Research Foundation (SRF) by members of the U.S. sugar industry during World War II in June 1943. The Foundation included U.S. beet and cane sugar growers and refiners as its members, and was dedicated to the scientific study of sugar’s role in food and communication of that role to the public during a period of war-time sugar rationing.
By 1946, SRF had expanded its focus to include international members, and grew from its six original board members and 29 firms and corporations to 77 members – including the entire Hawaiian sugar industry and the entire raw sugar production industry of Cuba. SRF members praised the foundation saying, “The U.S. sugar industry has finally ‘found a single, authentic voice for the expression of its views.’” SRF carried out its objectives through the funding and sponsorship of scientific research related to sugar and its by-products, as well as the creation and distribution of educational materials in both print and film formats.
