Recent History
January 2, 1930
It's very easy to catch cold when you are tired out - Before going home from work eat or drink something sweet and see how this nourishment "picks you up"
The Sugar Institute pushes a lie that "The "dead tired" feeling can be avoided by eating or drinking a wholesome sweet food such as a soda fountain beverage, ice cream, candy, or sweet cakes. These are quickly digested and the energy in the sugar is quickly available to renew vigor."
It does not pay to go home "dead tired." Your system, in such a condition, has virtually no resistance. As a result you may get chilled--then comes a cold.
The "dead tired" feeling can be avoided by eating or drinking a wholesome sweet food such as a soda fountain beverage, ice cream, candy, or sweet cakes. These are quickly digested and the energy in the sugar is quickly available to renew vigor.
At this time of the year diet plays an important part in the maintenance of health. Foods should be chosen for vitamins, minerals and roughage. For quick fuel and palatability, sweet foods should be included. Most foods are more delicious and nourishing with sugar. The Sugar Institute.
"Good food promotes good health"
January 3, 1930
Vitality is Low Among Workers at Four O'Clock - Fatigue During This Zero Hour Can be Overcome by Sugar
"Medical men have made many experiments with workers and sugar foods in mid-afternoon and have
found the results most satisfactory. The "athelete's cocktail"-- is most invigorating."
Finishing the day's work "dead tired" is neither wise nor necessary.
Everybody knows that a fatigued system is readily susceptible to the common ills. To maintain vitality during the last half of the day is therefore essential, not only for the sake of health but eflicient work.
One of the simplest ways to combat fatigue is eating -a food or drinking a beverage that contains
refined sugar. Candy, ice cream, cookies and cakes are ideal in this respect. Best of all they can be bought readily and cheaply everywhere.
Medical men have made many experiments with workers and sugar foods in mid-afternoon and have
found the results most satisfactory. The sugar quickly nourishes the body without taxing the digestive system. When the body is nourished in this way, fatigue disappears.
Such sweet snacks as those previously mentioned can be kept in one's desk and eaten while at work.
For a sweet beverage, a glass of water containing sugar-- the "athelete's cocktail"-- is most invigorating.
Many famous athletes drink this prior to a hard game.
Most foods are more delicious with refined sugar. The Sugar Institute.
January 4, 1930
Too many of our meals are lacking...Lacking in what?
Sickening Big Sugar Propaganda says that "as a matter of fact, sugar is an essential in the diet." It then mentions that dietitians use sugar combined with vegetables to enhance the taste and healthfulness.
"Every time I go to the Brows for a meal, I leave the table not entirely satisfied," said a man to his friend. "Why is it...they seem to set a good table."
"I agree with you," replied his friend, "and I'll tell you what their meals lack. It's sugar."
Nothing takes the place of sugar in satisfying the appetite. And it is natural that our systems crave sugar. We have learned to expect it in fruits and vegetables, which, if fresh and ripe, abound in flavorful sweetnes. But too often, these foods reach us lacking in sugar. A clever cook senses this and replaces it in cooking, or tops the meal with a sweet dessert.
As a matter of fact, sugar is an essential in the diet. Not only for the energy it supplies, but for its value in making essential foods more palatable. Dietitians will tell you that it is correct to add a dash of sugar to carrots, peas, spinach, cabbage and tomatoes while they are cooking. Such flavored foods are eaten with keen relish.
It is your duty to see that your family has sugar in the correct amount. It can be judiciously introduced in the diet--as a flavor and in wholesome desserts. The Sugar Institute, 129 Front St., New York.
"Most foods are more delicious and nourishing with Sugar."
January 6, 1930
Reducing may ruin good looks - Extreme dieting is also dangerous to health
The Sugar Institute uses a famous doctor to push fears about losing weight. "The craze for thinness is an attempt to modify the process of nature." It's almost amazing to hear the same arguments today. "In reducing, decrease the quantity of all foods, but enjoy variety."
A FAMOUS doctor discusses the effects of extreme weight reducing on the skin. Frequently,
he says, "the face takes on an anemic look. Healthy color is absent and a sallow tinge gives the distinct appearance of weariness and age." He says that the loss of only few pounds by a middle-aged person will often "make the skin of the face wrinkled and baggy." After excessive reducing this is noticcable also on the hands.
Besides, skinniness is unbeautiful. "Essentially," says an eminent doctor, "the curve is fundamental to beauty. ... The really beautiful consists of that which is healthful and efficient."
He goes on to warn us that "The craze for thinness is an attempt to modify the process of nature."
Women to be beautiful should be natural and healthy, and it is dangerous not only to good looks but to health for women, girls or men to try to standardize their weights. Eat plenty of varied nourishing foods. Everyone needs a certain amount of fat in the tissues of the body. Don't forget the value of sugar in making other foods tasteful and enjoyable. There is no substitute for sweetness as a food and flavor. In reducing, decrease the quantity of all foods, but enjoy variety. Health is necessary to
beauty. The Sugar Institute.
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February 5, 1930
"Rounded Slimness" Decree of Fashion - Changes in Style Demand Return to Normal Diet
"To avoid monotony in the diet, many foods can be improved by a little sugar. This is especially true of vegetables which often are tasteless." - Advertisement by The Sugar Institute
The flat, skinny figure is no longer in vogue. Slimness is to be desired, but in the words of an international authority "rounded slimness" should be the goal of every woman.
In attaining "rounded slimness," diet plays a very important part. Foods formerly avoided are recommended in every day's menu. These include meat, eggs, milk and plenty of vegetables and fruit. Cereals with milk or cream and sprinkled with sugar are also important in the diet for "rounded slimness."
Particular attention should be paid to desserts. Puddings, custards, fruit pies and ice cream not only have food value but complete the meal in a most satisfying way. Candy is also an ideal dessert. And for variation try cream cheese and crackers with jelly or jam.
To avoid monotony in the diet, many foods can be improved by a little sugar. This is especially true of vegetables which often are tasteless because they do not reach the home immediately after they are picked. For example--spinach, tomatoes, carrots, cabbage and peas are much improved in flavor by adding a dash of sugar. A pinch of salt to a dash of sugar is a good rule to follow.
Aside from the enjoyment that sugar brings, it plays two important roles. First, it furnishes energy; and second, it helps consume excess fat which might otherwise be added to the body. Good food promotes health and beauty. The Sugar Institue.
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